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Who owns Ellevest?

traditional · New York, US · Partner-bank model · custody: Custodial

short answerEllevest is not itself a bank. It runs on a partner-bank (BaaS) model, where a licensed sponsor bank holds the deposits behind the app while Ellevest builds the product and interface.

Is Ellevest a licensed bank?

No — it runs on a sponsor bank (BaaS model). Licence detail: SEC-registered investment adviser; Partner bank (Coastal Community Bank) for cash accounts.

Where is your money held?

Custody model: Custodial.

No sponsor bank or infrastructure provider is publicly documented for Ellevest yet. Know one? Suggest it.

Who's behind Ellevest?

Ellevest was founded by Sallie Krawcheck, Charlie Kroll (2014), headquartered in New York, US.

Is my money safe with Ellevest?

Deposits are held by Ellevest's sponsor bank, so any insurance flows through that bank rather than Ellevest. Check which sponsor holds your balance and whether it is passed through for per-customer coverage.

go deeperSee the full Ellevest profile with every verified field, or Ellevest alternatives. Raw fields: data.json.

Figures compiled from public sources, for comparison only — not financial advice. "Up to" rates change constantly; always confirm with the issuer. Spotted an error? Suggest a fix.