Who owns Lili?
short answerLili is not itself a bank. It runs on a partner-bank (BaaS) model, where a licensed sponsor bank holds the deposits behind the app while Lili builds the product and interface. Lili's most notable disclosed backers include Group 11 and Target Global.
Is Lili a licensed bank?
No — it runs on a sponsor bank (BaaS model). Licence detail: Partner bank (Sunrise Banks, N.A.); wires via Column Bank; formerly Choice Financial.
Where is your money held?
Custody model: Custodial.
No sponsor bank or infrastructure provider is publicly documented for Lili yet. Know one? Suggest it.
Who's behind Lili?
Lili was founded by Lilac Bar David, Liran Zelkha (2018), headquartered in New York, US.
Early investors
Is my money safe with Lili?
Deposits are held by Lili's sponsor bank, so any insurance flows through that bank rather than Lili. Check which sponsor holds your balance and whether it is passed through for per-customer coverage.
go deeperSee the full Lili profile with every verified field, or Lili alternatives. Raw fields: data.json.
Figures compiled from public sources, for comparison only — not financial advice. "Up to" rates change constantly; always confirm with the issuer. Spotted an error? Suggest a fix.