SoFi alternatives
short answerRanked by how closely they match SoFi on structure — custody, license type, card and overlapping markets — the nearest alternatives in the dataset are Ally Bank, Marcus and Varo, which share the same traditional model, custodial custody and the same license type (Licensed bank); all three are available in North America. This is a similarity ranking from verified fields, not a popularity list or an editorial pick — all 8 peers are compared field by field below. No affiliate links.
The 8 closest alternatives
| neobank | type | hq | reported users | compare |
|---|---|---|---|---|
| Ally Bank | traditional | Detroit, US | — | directory → |
| Marcus | traditional | New York, US | — | directory → |
| Varo | traditional | San Francisco, US | — | directory → |
| Always.bank | traditional | Birmingham, US | — | directory → |
| EQ Bank | traditional | Toronto, CA | — | directory → |
| Haventree Bank | traditional | Toronto, CA | — | directory → |
| Chime | traditional | San Francisco, US | 22M members (2024) | vs SoFi → |
| Albert | traditional | Culver City, US | — | directory → |
go deeperBack to the SoFi profile, ask who owns SoFi?, or filter your own shortlist in the directory.
Figures compiled from public sources, for comparison only — not financial advice. "Up to" rates change constantly; always confirm with the issuer. Spotted an error? Suggest a fix.