Social Media Lead

Who we are We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go! Your mission Give Bitpanda a voice on social and build the team behind it. You will set the strategy for X, Instagram and TikTok, own how we sound and decide how the channel is run: You'll inherit an established interim agency setup, work closely with Brand Creative Direction, and lead the development of a strong, independent in-house Social team. Social at Bitpanda has been reactive; your job is to make it a channel that grows attention, trust and customers.

What you'll do

• Own and continuously evolve our existing social strategy, channel priorities and growth targets, translating our established brand voice into relevant, social-native content across X, Instagram and TikTok.
• Lead the Social team and interim agency, ensuring clear ownership, high-quality execution and a smooth transition towards a strong, independent in-house setup.
• Drive creative excellence and organic growth, developing engaging, culturally relevant content and formats that spark conversations, reach new audiences and strengthen community engagement.
• Own editorial planning and stakeholder prioritization, ensuring the existing intake process and channel framework are consistently applied, with content decisions driven by strategic relevance and performance.
• Measure and optimize what matters, from engagement quality and audience growth to registrations and funded accounts where attributable, while working closely with our Head of Community on listening, escalation and community development.

Who you are

• You built, or were second in command on, organic social for a European consumer fintech, crypto or consumer brand, with a small team and measurable channel growth.
• You have strong creative judgment and experience developing social-native content

within an established brand identity and tone of voice.

• You have managed an agency and know how to get quality out of one.
• You are hands-on: you can brief, edit, publish and respond, and you still do.
• You have worked in a regulated or trust-sensitive category and are comfortable with the constraints that brings.

What’s in it for you

• Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.
• Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay-for-impact policy, including participation in our stock option plan.
• Support for your mental wellbeing – Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP.
• Time to recharge – On top of your standard annual leave, prioritise your wellbeing in 2027 with 3 additional days of paid time off to rest, reset, and recharge, available once you’ve been with us for 6 months.
• Continuous learning and growth – Grow your skills and stay ahead in your career with unlimited access to Udemy’s library of online courses at your own pace.
• Exclusive perks and rewards – Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
• Support during life milestones – Take advantage of up to 8 additional weeks of gender-neutral new parent leave to welcome and bond with your new addition to the family.
• Fuel and focus on-site – Pandas in Vienna, Bucharest, Barcelona, and Berlin can enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long.
• Recognition for your contributions – Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda.
• Show your Bitpanda pride – Access exclusive Bitpanda-branded merchandise and gear to represent.
• Connect and celebrate with your team – Join unforgettable company events, from our Winter Party in Vienna to gatherings worldwide, fostering fun, connection, and celebration

.…and even more location-specific benefits designed to make life at Bitpanda even more rewarding wherever you are. Above all, you will have the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform. Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.

• These benefits may be adjusted at Bitpanda’s discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in-office (think: Workplaces team or IT).