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marketing & growth · Crypto.com

Director / Senior Director of Communications – APAC

Hong KongMarketing & GrowthHybridposted today

Key Responsibilities

  • APAC Media & Stakeholder Relations: Cultivate durable relationships with pan-regional and local financial, business, and tech media.
  • Milestone Delivery & Product Launches: Drive publicity and media campaigns for regional product launches, partnership integrations, institutional platform updates, and strategic market expansion.
  • Crisis & Reputational Defense: Maintain around-the-clock crisis readiness. Manage urgent queries, coordinate cross-border holding strategies, and address regulatory developments or market conditions across fragmented time zones.
  • Regulatory Communications: Collaborate with APAC Legal and Regulatory Affairs teams to articulate licensing progress, engagement with regulatory bodies and public policy stances.
  • Executive Presence & Platforms: Prepare APAC-based and visiting global executives for media rounds, state-level summits, and flagship tech conferences.
  • Internal Comms & Regional Culture: Partner with APAC HR and operational leads to drive transparent, consistent internal communications, keeping cross-border regional teams connected to global priorities.
  • Agency Steering: Direct regional PR and monitoring agencies across key Asian jurisdictions, ensuring delivery and disciplined narrative execution.

Qualifications

  • Experience:

10–15+ years of strategic communications experience, spanning external corporate communications, earned media relations, executive positioning, and issues management in APAC.

  • Agency Mindset: High adaptability, exceptional hustle, strong sense of urgency, and client-service accountability within an in-house operating structure.
  • Industry Focus: Proven experience in digital assets, blockchain, fintech, AI, or fast-growing platform technology environments.
  • Crisis Proven: Extensive background in crisis communications and rapid response within regulated or highly scrutinized sectors.
  • Cross-Cultural Acumen: Nuanced understanding of varied media practices, business etiquette, and cultural environments across East and Southeast Asia and Oceania.
  • Cross-Functional Leadership: Demonstrated ability to partner with Legal, Compliance, Government Affairs, and Marketing teams to navigate complex market conditions.
  • Education: Bachelor’s degree in Communications, International Relations, Journalism, or equivalent practical experience. Multilingual proficiency in regional languages is an asset.
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