Analytics Manager - Marketing Science

We're looking for an Analytics Manager to join our Marketing Science team and own the strategy, execution and evolution of our marketing measurement framework. This role is your opportunity to shape how we drive measurable impact of £M’s of marketing investment across the globe. In this role, you'll be a key leader, guiding a team of two analysts to build, maintain, and evolve our triangle of measurements from end to end. The ideal candidate is a highly analytical hands-on leader with deep technical expertise, a strong understanding of advertising effectiveness and the ability to work cross-functionally with marketing stakeholders, analysts, data scientists, engineers and finance teams.

Your Mission You will be responsible for the strategic direction of our triangle of measurements, ensuring it provides the best representation of marketing’s impact and actionable insights that drive marketing optimization across the company. If you are passionate about advertising effectiveness, intellectually curious and outcome oriented, this role is for you! Key Responsibilities

• Own the strategy and implementation of our triangle of measurement ranging our marketing attribution model, experimentation and Marketing Mix Models.
• Collaborate effectively with marketing channels, data science and data engineering, and other cross-functional teams to identify and prioritise key business needs in our measurement products.
• Manage and develop a team of two analysts in different IC levels, fostering their growth and ensuring high-quality output, and that the project priority definition is outcome oriented.
• Develop and execute a strategic roadmap for the measurement product, identifying new opportunities and alternative solutions to overcome limitations.
• Leverage AI tools to optimise and scale our processes, and provide deep-dives.
• Define processes for marketing channel optimisation based on different measurement solutions available.
• Own the end-to-end technical build of the new features of the attribution model, leveraging tools like dbt, SQL and Python to create a robust and scalable solution.
• Generate insights to provide strategic recommendations on how to optimize marketing channels and spend.
• Act as a subject matter expert on our whole measurement framework.

Qualifications

• Bachelor’s degree in Statistics, Economics, or other relevant fields.
• 4+ years of experience in a marketing analytics or data science role.
• Leadership/management experience is advantageous but not required. This role is an opportunity to step into a leadership position guiding a team of two analysts.
• Proficiency in SQL, advanced in Python and experience in data visualization tools (example, Lightdash). dbt is advantageous. Experience building and deploying data pipelines and models is essential.
• Very strong, hands-on knowledge of marketing attribution models, including their methodologies, use cases, limitations, and best practices for implementation. Knowledge of Marketing Mix Models and experimentation.
• Proven ability to think strategically about how to use and improve an analytical product to drive business value.
• Excellent project management and stakeholder management skills, with the ability to communicate complex technical concepts to non-technical audiences.
• Deep understanding of marketing channels, campaign tracking, and the role of MMPs in mobile marketing.