Product Director - Onboarding Experience

We’re looking for a Product Lead to lead our Onboarding experiences at Wise. This role will oversee three of the most important teams in Wise: Consumer Onboarding, Account Setup, and Account Access & Recovery. Your mission is to ensure that every new customer - personal or business - can join Wise easily, securely, and with full clarity on how to get value from our products. This is a high-impact leadership role where you’ll work across product, engineering, design, analytics, compliance, operations and marketing to dramatically improve conversion, eliminate drop-offs, and build a world-class onboarding experience for all our customers. You’ll report to the Onboarding & Scalable Growth Director and lead a team of talented PMs across the domain.

As the onboarding experiences lead, you’ll lead multiple cross-functional product teams responsible for:

• Driving conversion for new personal customers: ensuring customers get to their first successful transaction quickly and with confidence
• Eliminating drop-off across flows like signup, KYC, profile creation, and pricing understanding and transaction creation.
• Owning the entire login, account recovery, and 2FA experience - one of the most sensitive and high-contact areas in our funnel
• Improving the UX across onboarding journeys, especially for complex or regulated flows
• Balancing growth with security, compliance, and operational scalability

This role will give you the opportunity to

• Make global impact: You’ll shape how millions of people and businesses experience Wise for the first time — and help them understand the value we offer in the most growth oriented teams we have in Wise
• Drive measurable outcomes: You’ll own core product metrics like conversion rate, onboarding contact ratio, and 2FA cost per user — and be responsible for improving them
• Own the UX: You’ll need a sharp eye for UX quality and the ability to collaborate deeply with design and research to ship exceptional user journeys that can raise the bar in Wise
• Collaborate across the org: Partner with compliance, security, operations and marketing to align on shared goals and deliver cohesive experiences
• Build and lead a high-performing team: You’ll support 3–4 PMs and their teams, helping them prioritise ruthlessly, move quickly, and focus on outcomes
• Act as a leader – You will build and inspire your own team, but also other teams to contribute to our mission. Inspire teams with your ideas, knowledge and self-starting attitude