Lead Product Analyst - Business Onboarding

We’re looking for a Lead Product Analyst to join the Business Account squad and the Business Onboarding team. As a Lead Product Analyst, your mission will be to deeply understand the needs of business customers as they register with Wise for the first time, regain access to their account, and complete the checks needed to use Wise safely. You’ll help the team find the right balance between conversion, customer experience, operational efficiency, and risk controls: reducing unnecessary friction for legitimate businesses while helping deflect bad actors.

This role offers a significant opportunity to collaborate across various teams, including Business Pricing, Account Experience, and Verification, to ensure a seamless and integrated experience for our business customers. For more information on our Analytics Career Map and levelling structure, click here.

What you will be doing

• Own the KPI tree and core metrics for business onboarding, ensuring alignment. Help your team understand their progress and communicate recommendations to senior stakeholders.
• Use data exploration and funnel analysis to identify high-impact opportunities in the onboarding flow. Partner with the team to prioritise projects with the highest leverage.
• Lead experimentation and A/B tests for business onboarding, defining hypotheses and metrics. Analyze results to drive product roadmap recommendations to reduce friction and boost conversion.
• Build and maintain data products and dashboards to empower self-service data literacy for PMs, design researchers and engineers.
• Design LLM-ready data foundations for onboarding analytics, including clean business entities, event schemas, semantic definitions, metadata, retrieval-friendly documentation, and evaluation datasets that make data usable by AI systems without losing governance or context.
• Partnering with your product manager, engineers and designers throughout the product development lifecycle to build and iterate product changes based on your insights