Senior Strategist

At Wise, we build and launch truly amazing products designed to give our customers smart & impactful solutions to their international money challenges. But creating ground-breaking products is only half the battle - we need everyone to know about them, understand them, and feel genuinely inspired to use them. As a Senior Strategist, you will be responsible for bridging the gap between product innovation and multi-channel marketing campaigns. You won't just make sure we talk about our products across every marketing touchpoint - you’ll ensure we do so with bold and inspiring creatives. Your mission is to take complex, functional product updates and transform them into engaging creative narratives across the entire customer lifecycle - from paid media (TikTok, Meta, YouTube) to CRM and our flagship Mission Updates.

What you’ll be doing

• Inspire product adoption across all marketing channels: Take full ownership of how we sell all Wise’s products & features across different marketing channels - including paid media, organic, and CRM.
• Drive messaging consistency & alignment: Act as the owner for how Wise talks about its products and features across marketing channels - in particular translating functional product mechanics into distinctive & inspiring creatives that drive product adoption.
• Reinvent & own quarterly customer comms: Lead the strategic direction and storytelling of our quarterly "Mission Update" customer comms - turning company & product updates into engaging & memorable moments for our customers.
• Connect data to creative impact: Interpret channel performance data and creative insights to refine our messaging and ensure every creative asset drives measurable results.
• Ensuring strategic clarity: Helping teams diagnose and articulate the specific problems our marketing communications need to solve, and ensuring our creative work clearly answers these challenges.
• Spark creative excellence: Craft sharp, inspiring creative briefs that excite our in-house creative team to produce bold & distinctive performance creative.
• Foster collaboration: Build tight relationships with creative, media, and regional teams to ensure our strategies are brought to life effectively and consistently across all markets.

What you’ll bring to the role

• A proven track record as a marketing generalist or creative strategist, with a track record of launching campaigns that turn complex concepts into simple, inspiring ideas.
• A knack for turning functional product launches into fun, engaging narratives that will get customers using our products.
• Strong understanding of how to flex messaging narratives based on channel constraints (i.e.., short-form video vs. long-form CRM emails) and customer lifecycle stages (acquisition vs. retention).
• Comfortable interpreting channel performance metrics (i.e. CTR / CPA / conversion ... etc) to understand which creative narratives resonate best, and iterating for maximum impact.
• The ability to synthesise ambiguous data and complex information into simple, powerful ideas and actionable plans.
• Excellent collaboration and influencing skills, with the ability to unite product, creative, and performance media teams around a bold vision.
• A self-starter attitude - comfortable identifying comms gaps & pushing initiatives through to completion
• The ability to thrive in a dynamic, fast-moving environment.

What’s in it for you? You’ll be part of a team of exceptionally talented marketers who consistently break new ground in the way they engage customers. Within Wise we operate in a flat structure, you’ll be in charge of your own workload and focus areas, giving you the chance to have a huge impact in one of the UK’s fastest growing & most successful startups.