Product Marketing Lead - Wise Platform

We are seeking a strategic, execution-oriented Product Marketing Lead to shape our market positioning, drive public product narratives, and lead our external content strategy for Wise Platform. You will bridge the gap between what we build and how the market perceives it. You will define our messaging architecture, go-to-market (GTM) frameworks, and top-level content strategy from the ground up, working alongside a dedicated Content Marketing Manager to support campaign execution.

(Note: Internal sales enablement, sales training, rep battlecards, and pitch decks are managed by a dedicated internal team. Your focus is 100% external-facing market impact, customer acquisition, category positioning, and pipeline generation.)

Your mission

• Work with our Sales Enablement team to define and refine our value propositions, Ideal Customer Profiles (ICPs), and buyer personas across the Wise Platform product suite.
• Convert complex cross-border payment developments and internal technical frameworks into commercial, solution-led messaging and actionable guides.
• Establish a scalable product marketing engine and multi-channel launch playbook to systematically roll out new platform features, category announcements, and modules.
• Develop quarterly full-funnel content strategies, author flagship anchor assets (e.g., benchmark reports and product vision whitepapers), and provide editorial leadership for the Content Marketing Manager.
• Craft campaign messaging briefs for paid media, email nurture streams, and field events, while managing public customer proof points and analyst relations.

This role will give you the opportunity to

• Build our external product marketing engine from the ground up with direct, high-visibility impact.
• Start in a hands-on strategic hybrid role with the opportunity to grow a team of specialists as Wise Platform expands.
• Shape how banks, fintechs, and global enterprises adopt embedded cross-border payments across international markets.
• Partner closely with Product Management, Sales, Demand Generation, PR, and internal Sales Enablement teams.
• Work directly with our regional teams in London, Austin, and Singapore, and connect with prospective enterprise partners globally.