Senior Business Marketing Lead, North America

We're looking for a commercially sharp, data-driven marketer to drive growth for Wise Business across the US and Canada. You'll own the regional marketing plan end to end – from strategy through execution – while building the scalable GTM function Wise Business needs to win with SMBs and startups in North America. This role sits at the center of a matrix organization: you'll set regional direction and own outcomes, while partnering closely with Global channel teams (Content, Paid Search, Paid Social, SEO, PR, CRM, Events, Influencers) who execute globally, and with Product to shape where Wise Business goes next in this region. You'll also partner closely with the Global Wise Business Marketing team in London, ensuring North America's strategy stays aligned with the broader Wise Business direction, sharing what's working regionally, and bringing global best practices back into the market.

Responsibilities

Regional Strategy & Execution

• Design and execute regional marketing plans for Wise Business in North America, in partnership with product and channel leads.
• Own execution end to end and be accountable for outcomes.
• Own the budget allocated to Wise Business initiatives in North America, allocating spend across channels and initiatives to hit payback targets.
• Build a scalable GTM function for Wise Business across the US and Canada.
• Own North American market insights: know the customer, the competitive landscape, and where the opportunity is.

Cross-Functional Partnership

• Partner with Global channel teams on the execution of acquisition channels including Paid Search, Paid Social, SEO, PR, CRM, and Influencers, bringing regional insight into global strategy.
• Partner with Product to identify opportunities to strengthen the Wise Business offering in North America.
• Partner with Global teams to close strategic partnerships with VC funds, startups, founder communities, and other ecosystem players.

Product & Customer Expertise

• Become an expert in selling the product – understand the customer, their objections, and what actually converts.
• Bring that expertise back into planning, positioning, and channel strategy.