B2B Growth Marketing Lead - APAC

We're looking for a B2B Growth Marketing Lead to accelerate the growth of Wise Business across APAC. This is a senior, hands-on role for an exceptional B2B growth marketer. You'll identify the markets, customer segments and opportunities with the greatest growth potential, then turn those choices into locally relevant campaigns that acquire valuable business customers. You'll own the regional B2B growth strategy and bring it to life across both self-serve and sales-assisted acquisition. You'll move comfortably between market prioritisation, customer insight, campaign strategy, proposition development, detailed execution and performance optimisation.

You won't be starting with a large dedicated team or a finished regional playbook. You'll work through specialist teams across content, events, paid search and other channels, partner closely with Sales, and make the evidence-based case for additional regional investment when an opportunity requires it. You'll be based in Singapore and work closely with our APAC Regional Marketing Lead and market teams. Singapore is your operating base, but you'll use evidence to determine where Wise Business has the strongest growth opportunities across APAC.

Your mission Make APAC a major contributor to Wise Business growth by building a repeatable engine that identifies the region's best opportunities and turns them into locally relevant, commercially effective campaigns. Help more micro and small businesses discover and choose Wise for their international money needs, while growing within our customer-value and payback requirements. What you'll be doing

• Own the B2B growth strategy for APAC, using customer, market, product and commercial evidence to prioritise the most attractive opportunities.
• Develop and execute locally relevant, integrated campaigns that acquire valuable business customers across self-serve and sales-assisted journeys.
• Translate customer problems into clear growth hypotheses, propositions, campaign briefs, channel plans and measurement approaches.
• Work hands-on with specialists across content, events, paid search and other channels to take campaigns from idea to market without losing strategic quality or pace.
• Partner closely with Product Marketing and Sales on the Go-To-Market Plan and our ideal customer profiles delivering crucial market feedback.
• Connect campaign performance to new business profiles, customer quality, downstream value and payback - not just impressions, clicks or lead volume.
• Build credible business cases for regional investment outside established marketing activity, defining the opportunity, expected return, resources required and how the activity will be tested.
• Use performance and customer evidence to decide what to scale, improve, stop or redirect, creating a consistent pipeline of activity rather than isolated launches.
• Build a strong operating rhythm with the APAC Regional Marketing Lead and regional stakeholders, combining local context with the wider Wise Business growth strategy.
• Identify and propose issues or improvements to Wise Business from a regional product perspective to help strengthen the offering.