Senior CRM Manager - APAC

We are hiring a senior regional CRM owner to grow Wise Business across APAC. Acquisition and conquest are central: helping businesses discover Wise, understand the value of switching from an existing provider and become active customers. The person will work closely with Sales and regional Marketing, including above-the-line (ATL) and Brand teams, to build a repeatable lead pipeline and acquisition programme. They will own regional content adaptation and hands-on CRM delivery. We need someone who sets direction independently, communicates clearly and builds the relationships needed to deliver through a global organisation.

Your Mission

• Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value.
• Partner with Sales on target audiences, qualification, lead handover, follow-up and feedback on lead quality and objections.
• Connect ATL and Brand campaigns to relevant lead capture, nurture and conversion journeys.
• Build acquisition and switching journeys, adapting propositions, proof points, tone, creative and channel choices for local business audiences.
• Deliver email, push and in-app campaigns end to end, including segmentation, personalisation, testing and QA.
• Work with Analytics to assess qualified pipeline, conversion, activation and incremental commercial impact, with clear definitions and outcome windows.
• Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability and adherence to agreed customer-contact standards.