Who owns Up?
short answerUp is not itself a bank. It runs on a partner-bank (BaaS) model, where a licensed sponsor bank holds the deposits behind the app while Up builds the product and interface.
Is Up a licensed bank?
No — it runs on a sponsor bank (BaaS model). Licence detail: On Bendigo & Adelaide Bank licence.
Where is your money held?
Custody model: Custodial.
No sponsor bank or infrastructure provider is publicly documented for Up yet. Know one? Suggest it.
Who's behind Up?
Up was founded by Ferocia (Dom Pym, Grant Thomas) (2018), headquartered in Melbourne, AU.
Is my money safe with Up?
Deposits are held by Up's sponsor bank, so any insurance flows through that bank rather than Up. Check which sponsor holds your balance and whether it is passed through for per-customer coverage.
go deeperSee the full Up profile with every verified field, or Up alternatives. Raw fields: data.json.
Figures compiled from public sources, for comparison only — not financial advice. "Up to" rates change constantly; always confirm with the issuer. Spotted an error? Suggest a fix.