Liv.
Emirates NBD's lifestyle bank.
- Who holds it
- The company itself — it holds a full banking licence — Operates under Emirates NBD's banking license (CBUAE) as its digital bank.
- The ledger
- The bank’s own core ledger.
- If it fails
- A covered-deposit payout through the local scheme, up to its limit.
Derived from Liv.’s regulation type and custody — a class of protection, not a guarantee. Limits and eligibility vary by scheme, balance and jurisdiction; confirm before you rely on it. What happens if a neobank shuts down →
The facts
| Category | traditional |
| HQ | Dubai, AE |
| Founded | 2017 |
| Custody | Custodial |
| Regulation type | Licensed bank |
| License detail | Operates under Emirates NBD's banking license (CBUAE) as its digital bank |
| Card | Visa · Debit |
| Cashback | Rewards |
| Yield | Goal savers |
| Stablecoins | No |
| KYC | Yes |
| Active regions | MENA |
Verified links: official site ↗
Common questions about Liv.
What is Liv.?
Liv. is a fiat neobank, headquartered in Dubai, AE and founded in 2017. Your money is held custodially, so Liv. or its partner bank holds the balance and you hold a claim on it. It is regulated as a licensed bank (Operates under Emirates NBD's banking license (CBUAE) as its digital bank).
Does Liv. have a card, and where can you use it?
It issues a Visa debit card. It is available in MENA.
Does Liv. require KYC?
Yes. Liv. requires identity verification (KYC) to open an account, as a licensed bank.
What does Liv. cost?
From the verified fields: cashback Rewards; yield Goal savers. Cashback and yield are "up to" figures that change constantly and often depend on a paid plan — confirm current terms with Liv. before relying on them.
Peers
Wise · Telda · Wio Bank · Zand · YAP · Pyypl
Liv. appears in
Neobanks that hold their own banking license (132) · Neobanks available in MENA (85) · Neobanks that issue a Visa card (182) · Neobanks in UAE (14)
Figures compiled from public sources, for comparison only — not financial advice. "Up to" rates change constantly; always confirm with the issuer. Spotted an error? Suggest a fix.