PicPay
Brazil's largest payments app; crypto + BRL stable rails.
- Who holds it
- The company itself — it holds a full banking licence — Payment institution + bank (BCB).
- The ledger
- The bank’s own core ledger.
- If it fails
- A covered-deposit payout through the local scheme, up to its limit.
Derived from PicPay’s regulation type and custody — a class of protection, not a guarantee. Limits and eligibility vary by scheme, balance and jurisdiction; confirm before you rely on it. What happens if a neobank shuts down →
The facts
| Category | traditional |
| AI | AI assistant as the interface |
| HQ | São Paulo, BR |
| Founded | 2012 |
| Custody | Custodial |
| Regulation type | Licensed bank |
| License detail | Payment institution + bank (BCB) |
| Card | Visa · Debit + credit |
| Cashback | In-app cashback |
| Yield | CDI-linked |
| Stablecoins | Yes |
| KYC | Yes |
| Active regions | Latin America |
| Countries | Brazil |
| Reported users | 58M users (2024) |
| Founders | Anderson Chamon + J&F group |
Verified links: official site ↗ · privacy ↗ · @PicPay ↗
Common questions about PicPay
What is PicPay?
PicPay is a fiat neobank, headquartered in São Paulo, BR and founded in 2012. Your money is held custodially, so PicPay or its partner bank holds the balance and you hold a claim on it. It is regulated as a licensed bank (Payment institution + bank (BCB)).
Does PicPay have a card, and where can you use it?
It issues a Visa debit and credit card. It is available in Latin America.
Does PicPay require KYC?
Yes. PicPay requires identity verification (KYC) to open an account, as a licensed bank.
What does PicPay cost?
From the verified fields: cashback In-app cashback; yield CDI-linked. Cashback and yield are "up to" figures that change constantly and often depend on a paid plan — confirm current terms with PicPay before relying on them.
Head-to-head
PicPay vs PagBank · PicPay vs Nubank · PicPay vs Banco Inter
Peers
Wise · Nubank · Banco Inter · PagBank · Nequi · Ualá
PicPay appears in
Neobanks that hold their own banking license (132) · Neobanks available in Latin America (113) · Neobanks that issue a Visa card (182) · Neobanks in Brazil (11)
Figures compiled from public sources, for comparison only — not financial advice. "Up to" rates change constantly; always confirm with the issuer. Spotted an error? Suggest a fix.